Applied Concepts invites you to their event

Selling EVs: Product Knowledge, Customer Experience, Mindset, Lead Handling

About this event

SUMMARY

EV sales are projected to skyrocket over the next few years. This free and live training event will prepare your sales team to have quality connections with customers who are looking to buy an EV.

AUDIENCE

Sales Reps, BDC Agents, Sales Management, Executives

HOSTED BY

  • Andrew Lennox - General Manager, Mercedes-Benz Brampton
  • Jose Morales - Director of Strategic Partnerships, Applied Concepts
  • Rey Akuffo - Performance Manager - Major Accounts, Applied Concepts

AGENDA

We'll discuss what makes selling an EV unique. The takeaways will be actionable and practical to setup your team for success.

Topics will include:

  • The Future of EV Sales
  • Product Knowledge
  • Customer Experience & Lead Handling Differences
  • Customer Journey
  • Sales Mindset

Hosted by

  • Team member
    T
    Jose Morales Director of Strategic Partnerships @ Applied Concepts

    Jose has been a guest presenter and coach for hundreds of dealerships and some of the nation’s largest auto groups. He is thought of as one of the industry’s foremost lead handling experts. He focuses on building meaningful relationships with major dealer groups, and manufacturers.

  • Team member
    AL T
    Andrew Lennox VP & General Manager Mercedes Benz Brampton- Canada @ Humberview Group

    Andrew is a 35 year veteran of the retail Automotive industry. He has worked for the Humberview Group( 30 dealerships in Ontario) for 8 years, as a Director of Operations and General Manager for GM and currently Mercedes Benz stores within the Group.

  • Team member
    T
    Rey Akuffo Major Groups Performance Manager @ Applied Concepts

    17 year automotive industry professional. Adept understanding with all dealership (import & domestic) front end sales operations. Proven expertise with strategic and innovative ideas to overcome marketplace challenges, improved customer engagement, and proactive inventory/asset management.

Applied Concepts

Drive Elite Performance

The definitive source of training in the automotive space. We provide sales and performance training and coaching for auto dealerships to improve the way they connect and communicate with customers.