About this event
Ever feel like you are just making blogs because you know you should? Ever wonder if people love them but never actually do anything afterwards? Blogs are an amazing content asset and when used in the right ways can draw people to your website, build trust with your brand and influence them to purchase. Knowing the purpose or desired end result of your blog is crucial to understanding its performance. Plus measurement shows you what to tweak and test, as well as what to keep doing.
- How to establish your blog objective
- How to pick the right title
- Writing to convert
- Measurement at its best
- Tracking performance – reporting for you and your boss
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Lynsey SwealesG
