COVID-19: How to speak to your customers during a crisis

As lockdown continues, we’ve all seen which brands are smashing it when it comes to their customer comms… and which ones are failing miserably. But how do you strike the balance between honest and open communication, and message overload? In this webinar,

Claire will go over some key questions to ask yourself before you engage in any customer comms. It will include what tone of voice to aim for, which channels to use, how often to engage and crucially - what NOT to say. After the session, a one-page takeaway will be available for download. 

About Claire

Claire Reynolds is head of PR at Tank, an award-winning digital PR agency based in Nottingham, UK. Overseeing clients in retail, tech, design and construction, Claire heads up a 26-strong team of writers, ex-journalists, digital experts and creative minds to deliver PR campaigns which truly make their mark for clients. An ex-style blogger with a keen understanding of the influencer market, Claire is an outspoken advocate for supportive, inclusive and constantly learning work cultures. As the youngest ‘head of’ a department at the agency, Claire is also a previous winner of the CIPR

Outstanding Young Communicator Award. Highlight: Claire launched a campaign that crashed her client's phone lines – twice. Temporarily, of course.