Creating accessible content: the inclusion challenge

Improving online inclusion isn’t just about ensuring your website is technically accessible and legally compliant. It’s also about improving access to your digital content and making sure that your words can be understood and used. 

From web pages, to emails, graphics, videos and social media, it's important that we open up every piece of digital content, so that it's accessible to and inclusive of all. 

In this session explore how readability (1), use of language (2), and inclusive design (3) comes into play. Gain an overview of readability guidelines, and discover best practice around inclusive language and design.

We'll also discuss how accessible content plays a key role in your SEO strategy (4) and can improve the performance and visibility of your content in search.

In this session you will gain:

• Advice on improving the accessibility of your web materials (including video, audio and social media posts)
• Tips and guidance around readability and use of plain language
• An understanding of how accessible content plays a role in SEO
• Industry examples of best practice
• An overview of tools that can help

Webinar Guest: Shauna Hanna

With two decades of marketing experience, Shauna is passionate about digital inclusion and enabling inclusive online user experiences for everyone. Her vision is a digital world without barriers, where everyone can participate fully and independently, regardless of difference, disability or language. Shauna specialises in content strategy, accessible content and inclusive marketing.

Webinar Guest: Tony Kelly

Tony has worked in the online and digital marketing sector for over thirteen years. He believes we all have the responsibility to make online experiences better and more accessible for everyone. He also believes that there is a huge opportunity for organisations where accessibility and digital optimisation mix.

Webinar Host: Rob John

Rob is the Managing Director and heads up the Content Marketing Association, tasked with ensuring the content marketing industry continues to thrive, both in the UK and overseas. By working closely with publishers, agencies, and in-house content creators, Rob and the team at the CMA are able to continuously educate those in the industry, whilst engaging and growing the wider content community.