2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Kick off 2026 as we take a clear look at how the voice of the customer drives visibility, how creator-led commerce scales trust, and how authenticity has become a measurable growth lever. The funnel as we knew it has evolved. With social platforms now serving as both discovery and checkout, brands must optimize for algorithms, content, and how people describe, experience, and recommend products in real, human ways.

Creators are no longer just endorsers. They are sellers. Communities are no longer audiences. They are brand advocates and growth engines. With social commerce now a mainstream buying behavior, UGC sits at the center of trust, visibility, and revenue. Join Skeepers CMO Angelica Reyes, Head of Digital Content at Groupe Seb, Alexandra Kirsch and industry expert Jérôme Hiquet of Cosmo 5 as we dive into what’s ahead in 2026 and how to build UGC strategies designed for how people actually discover, trust, and buy today.