About this event
Are you in the digital publishing industry? Are you looking for new ways to improve reader engagement and increase revenue?
During our workshop, you will learn:
- 🚀 Yieldbird's most successful ads monetization strategies based on hundreds of optimized websites.
- 💯 Why web core vitals are important for publishers and what are the most common publishers' mistakes that hurt core web vitals & user experience and how to avoid them?
- 📉 How poor programmatic set up can affect your core web vitals?
- 💖 How digital publishers can personalize the user experience (with market examples)?
- 💎 How you can use push notifications to drive engagement and revenue?
- 📈 What push notification strategies are effective the most for digital news portals?
- 💰 How to generate additional revenue from programmatic mobile ads?
This workshop is tailored for:
- marketing and ad specialists,
- revenue & monetization experts,
- operation managers and technical specialists...
- and everyone else involved with the digital publishing industry.
The workshop will be held on October 20 at 3:00 pm CEST. Register and join our exclusive meeting designed specifically for digital publishers.
Speakers:
About PushPushGo
PushPushGo is a platform for sending web push and mobile push notifications. Its' users can reach their subscribers with the latest news and most interesting content within seconds on their desktops, mobile devices and in mobile apps. With advanced automation, publishers can reactivate inactive users and increase the return rate to the portal. In addition, the tool allows segmenting readers based on their preferences and keeps them engaged with push campaigns tailored to their interests.
About Yieldbird
Yieldbird is helping Publishers grow their programmatic business with 5 Proprietary Products all aimed at optimizing Publishers’ efficiency and profitability.
As a leading provider of yield-optimization products and services, Yieldbird helps more than 300 publishers worldwide manage ads and optimize revenue from programmatic advertising.
Member of the IAB Europe, INMA, and one of the biggest Google Certified Publishing Partners in the world.
Vercom S.A
CPaaS platforms with a focus on bringing new scale to communication!Since 2005, we have been developing global cloud communications platforms (CPaaS) that empower companies to build and grow lasting relationships with their audiences across multiple communication channels: email, SMS, Push, and instant messages (OTT).
