Global Partnerships: A Strategic Approach for Brands Working in Combat Sports - PFL

Hosted by

• Guest speaker
  G
  Peter Murray Chief Executive Officer @ Professional Fighters League

  Peter Murray is a senior sports executive and Chief Executive Officer and Board Member of the Professional Fighters League. Murray oversees all business strategy and operations, fighter roster, event management, production, content, marketing, global sponsorships and distribution for the mixed martial arts league. Before joining PFL, Murray served as VP Global Brand and Sports Marketing at Under Armour. In this role, he was responsible for category management of football, baseball, basketball, soccer, combat, and Olympic Sports. Prior to Under Armour, he was Co-Founder and CEO of Insignia Sports Agency and EVP Marketing & New Business at William Morris Endeavor. For the previous 13 years, Peter was also a senior executive at the National Football League, including roles as SVP of Business & Content Development, SVP of Global Brand Partnerships.

• Guest speaker
  G
  Bryan Calka CCO @ Professional Fighters League

  Bryan Calka brings more than 20 years of experience in the sports industry and is currently the Chief Commercial Officer for the PFL. There he oversees all revenue, licensing, and experiences across the globe. Prior to the PFL, he served as Senior Vice President of Global Partnerships for the New York Islanders as the NHL club moved into UBS Arena at Belmont Park. Calka has also held executive leadership positions with BSE Global, where he oversaw the strategy development and execution of sponsorship marketing for the Brooklyn Nets, as well as the New York Yankees, where he managed the partnership sales and activation teams. Before the Bronx, Calka was a vital part of the sales team at Washington Sports & amp; Entertainment, the multi-faceted organization managing the Washington Wizards, Verizon Center, and Patriot Center.

• Guest speaker
  G
  Ryan Meegan CMO @ Dude Wipes

  Meegan co-founded DUDE Products in 2011 with three friends in their cramped Chicago apartment. Since that light bulb moment, the DUDE Wipes brand has grown into an industry leader in men’s hygiene and is the #2 selling flushable wipe in the country, available in nearly all big box retailers and grocers across the United States (over 20,000 stores in total). Under Meegan’s leadership, the brand has risen from running minimal performance marketing campaigns to partnerships with some of the biggest sports properties in the country, including teams in the NFL, MLS, and NASCAR, and leagues such as the PLL, WWE, and PFL. Additionally in 2024, under Meegan’s guidance, DUDE Wipes launched its first nationwide mass media campaign, Best Clean. Pants Down.

• Team member
  T
  Dan Kaufman Managing Director, Sports Technology @ Sports Business Journal