Greenbook invites you to their event
About this event
Consumer research still relies heavily on demographics like age, income, gender, and class to explain behavior. The problem is that consumers don’t move through the world that neatly anymore. People shift how they identify, what influences them, and how they make decisions based on context, environment, and circumstance.
In this webinar, Attest will share original research across UK and US audiences that highlights the growing gap between traditional segmentation models and real consumer behavior. They will be joined by Reddit for a conversation examining the challenges insights teams face with both changing consumers and faster business decisions, and will discuss a more behavior-first approach to audience understanding, research design, and insight delivery.
What You’ll Learn:
Hosted by
Rob is a marketing and innovation leader with more than 20 years of experience helping brands navigate change at the intersection of culture, technology, and growth. Over the course of his career, he has worked across industries including media, financial services, tech, gaming, CPG, fashion, automotive, and skincare, helping businesses turn emerging signals into meaningful strategic advantage. He currently leads Global Marketing Insights and Operations at Reddit, where he helps translate the platform’s conversations and communities into intelligence that supports go-to-market strategy, storytelling, and growth. His work is centered on helping organizations use insights, automation, and AI in smarter, more practical ways.
Sam Killip is VP of Insights at Attest, helping brands understand customers and anticipate what’s next. She leads global teams that translate real consumer voices into strategic clarity, enabling confident, future-focused decisions. With experience across agency and SaaS environments, Sam brings a strong commercial lens and deep understanding of how insights drive growth. A former lawyer who made a happy career pivot, she applies critical thinking, structured challenge and sharp questioning to uncover what matters most for brands including HSBC, Radisson and Netflix. She champions combining human intelligence with AI-powered tools to connect data, context and impact for sustainable growth.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
