Common Google Grant Mistakes And How to Avoid Them

What if a few avoidable mistakes are keeping your ads from making an impact?

This session uncovers the most common traps in the Grant and how to sidestep them. Nonprofits that catch these early keep campaigns running smoothly and results growing. Save your spot and get the tools to stay on track.

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In this webinar, we'll explore:

• Common pitfalls that put your Ad Grant and compliance at risk
• Mistakes in setup that limit visibility and performance
• Why results stall and how to turn them around
• Key habits for a healthy, high-performing account

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.