Search Intent: Capturing Search Demand With the Ad Grant

People aren’t searching with short, robotic phrases anymore. They’re asking Google detailed questions, describing real situations, and expecting answers that feel useful right away.

That means Ad Grant campaigns can’t rely on keyword matching alone. To reach the right people, your campaigns need to reflect the intent behind each search. Join us to learn how to use search intent to capture more relevant demand, avoid irrelevant clicks, and guide visitors toward the next step that makes sense.

What we’ll cover:

• Spot the intent behind the searches your audience is already making
• Find demand worth targeting before you build new campaigns
• Use real search terms to understand what people actually need
• Organize campaigns around different levels of search intent
• Connect keywords, ads, and pages into a smoother Ad Grant journey
• Fix intent mismatches that lead to low-value clicks and weaker results

📆 Free to join. Spots are limited. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.