After Main Street: The Local Rights Reset for Sports Teams

Wednesday, April 29 | 12:30 PM ET

After Main Street: The Local Rights Reset for Sports Teams 

With Main Street Sports Group expected to wind down after the NBA regular season and the first round of the NHL playoffs, teams that relied on its FanDuel-branded RSNs are being pushed into a rapid reset of local distribution strategy. The NBA has told Main Street’s 13 NBA teams they can begin signing new in-market deals for 2026-27, and recent context shows how quickly “Plan B” options are evolving: over-the-air partners, league-supported distribution models, and direct-to-consumer (DTC) platforms that can deliver reach, ad inventory, and fan data. We’ll break down what this transition means for teams, and how emerging solutions from technology partners are changing the tradeoffs between revenue guarantees, production control, and audience access. 

What We Will Discuss 

• The immediate implications of Main Street Sports Group’s exit for MLB, NBA and NHL teams and their local media plans 
• How leagues are approaching interim and long-term local distribution solutions, including league-supported and shared-service models 
• The evolving role of over-the-air broadcast partners as part of hybrid local rights strategies 
• What DTC platforms now offer teams in terms of control, data ownership, monetization, and audience reach 
• The tradeoffs teams are weighing between guaranteed revenue, production responsibility, and long-term fan access 
• How technology partners fit into the next phase of local media rights experimentation 

Who Should Attend 

• Team presidents, CROs, and senior executives responsible for local media and revenue strategy 
• Media, distribution, and content leaders at professional sports teams and leagues 
• Digital, streaming, and fan engagement executives evaluating DTC or hybrid distribution models 
• Technology, production, and platform partners working with teams on local media solutions 
• Sponsors and agencies interested in how local reach, ad inventory, and fan data are being restructured 

Featured Speakers to be Announced

Registration is free. All registrants will receive a recording of the webinar following the event.

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