About this event
Finding and maintaining the perfect product mix is a challenge that has only intensified in the post-pandemic environment, with mounting competition and shifting consumer behaviors. Competition intensifies, consumer behavior evolves, and industry myths cloud the path to success. Overwhelmed by the sheer volume of non-performing products? You're not alone. A staggering 83% of SKUs in pet care, 79% in household care, and 78% in alcohol contribute to less than 2% of overall category sales — reflecting an industry-wide dilemma.
Join GreenBook for a free webinar on Thursday, August 31st at 1 pm ET with industry experts - Oksana Sobol, Insights Lead at the Clorox Company, Morana Kristek, New Business Director and Shopper & Digital Insights Expert, and Cliff Kane New Business Director at EyeSee - as they unpack and share winning strategies that you can adopt to create and optimize a superpowered product portfolio.
Throughout this enriching discussion, you’ll explore EyeSee’s meta analysis of over 70 shopper studies that unearth major insight gaps in today’s brand product development and debunk persistent myths that obstruct the path to opportunity — and you’ll come away with practical tips and strategies to navigate the complexities of product selection and secure category leadership.
Join the conversation and:
- Gain a comprehensive understanding of the post-pandemic consumer and learn how to effectively adapt your strategies in response.
- Learn how to optimize your product portfolio by integrating insights from brand-consumer-category interactions for a more informed approach.
- Become well-versed in a variety of in-context testing options, empowering you to select the most suitable research framework for your organization.
Hosted by
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Guest speaker
Oksana Sobol Insights Lead @ The Clorox CompanyG
Experienced marketing & insights professional with global expertise in market research, strategy and innovation. Specializing in: Consumer insights, category insights, analytics, new product development, product marketing, product portfolio management, marketing strategy, foresight, volumetric forecasting.
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Guest speaker
Cliff Kane New Business Development Director @ EyeSeeG
Helps EyeSee scale further in North America by bringing in new clients in CPG, Retail, and QSR. Come work or partner with the best in the industry!
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Guest speaker
Stevan Ivanovic Junior Data Engineer & DB Admin @ EyeSeeG
A pragmatic and creative self-starter with robust programming abilities and prowess in diagnostic analysis and predictive modelling. Proven to deliver high-quality, detailed work across a variety of projects, while demonstrating excellent communication skills. Seeking a role within a team committed to best practice in an organization using state-of-the-art technologies.
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Guest speaker
Morana Kristek New Business Development Director @ EyeSeeG
Leading CI teams for 20+ years | Research Consultant | Digital e-comm/UX Insights Director | Behavioral Researcher | Psychologist | Lecturer
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
