Selling India through storytelling | With InsideAsia

Selling India through storytelling

It's not another boring webinar!

Join Inside Travel’s (InsideJapan / InsideAsia) team and learn how to sell India through storytelling. Led by the expertise of our India specialists.

India is a complex destination, but it’s far easier to sell when you understand the stories behind it. With decades of lived experience travelling and selling India, our team uses cultural narratives to give context to destinations, experiences and itineraries clients can actually book.

In this fast-paced session, we’ll focus on the stories travel agents most wish they had to hand when selling India, narratives that explain why places and experiences matter, and can be directly linked to real destinations and itineraries clients can actually book.

You’ll learn

• Why storytelling is central to Indian culture, and how religion, myth and history still shape daily life your clients experience on the ground
• Why Diwali is one of India’s most important festivals, what it represents in Hindu belief, and how that meaning translates into unforgettable moments for your clients
• Why clients arriving into New Delhi are greeted by a towering half-man, half-monkey statue, who Hanuman is, and why his story underpins some of India’s oldest and most influential epics
• What “guest is god” really means in India, where the idea comes from, and why hospitality feels so deeply personal for travellers
• The story behind the Theyyam festival, where caste hierarchies are temporarily overturned through months of ritual, colour and performance, and how and where clients can experience it responsibly