Using customer insight and data to supercharge your comms in a post-lockdown world

Following Prohibition's sold-out 2021 trends event in January, the team return to deliver another sure-to-be-popular session tackling the importance of data and insight when it comes to supercharging your social and PR as we bounce back from COVID19.

Now, more than ever, all aspects of PR and social media needs to be informed by data. Effectively using third party and first-party data can help you understand your core customer like never before, create effective strategies and generate ‘light bulb’ moments when concepting campaign ideas.

More than that though, using data effectively and creatively can give you a serious competitive edge, at a time when the country is – hopefully – starting to emerge, blinking in the sunlight, from lockdown. Get it right, and FY 21/22 can be your marketing team’s best year yet.

However, it’s not that simple, and this session will help you understand the wealth of propriety data you already have, sources of additional insight, and most importantly, how to turn the wealth of numbers, into actionable insight that can take your brand to the next level.

We will be covering:

-          Benefits of using data to inform your PR and social media strategy

-          Data and creativity – the golden combination

-          First-party data you already have – and how to use it

-          Third party data including social media listening and audience insight

-          Persona marketing – how to understand your core customer like never before

-          Turning information into insight – tips and tricks

-          Bringing it all together – turning insight into an effective strategy

The session will be illustrated with engaging case studies and customer stories to bring the topic to life.

Essential for: mid-senior level social media, brand, marketing or communications professionals in all B2C and B2B sectors.