Greenbook invites you to their event

A New Frontier of Video Research: How to Maximize Consumer Immersions with Generative AI

About this event

Consumers are living their lives on camera, making video research, in-depth interviews (IDIs), and consumer immersions feel like an increasingly intuitive choice for researchers. Video puts a face to a name, getting clients closer to their customers’ lives for a deeper understanding of behaviors and attitudes.

With new developments in AI, what used to take hours and hours of video research can now be analyzed in a matter of seconds — surfacing more meaningful insights quickly, and changing the way researchers do their jobs.

Join Greenbook, Bulbshare, and Premier Foods for a free webinar on Thursday, January 25, 2024 at 11 am ET to explore a new frontier of video research, supercharged with AI analysis. Through an exclusive look at a case study with Bulbshare and Premier Foods, you’ll learn more about injecting consumer truths with a variety of video techniques and learn how to master AI companionship to develop discussion guides, interview transcripts, keyword analysis, and ready-to-use reports.

What You’ll Learn

  • How to drive consumer empathy through more immersive research
  • How video provides richer results through verbal and nonverbal cues
  • Discover how to leverage AI to convert hours of content into millions of insights

Hosted by

  • Guest speaker
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    Nina Glynn Head of Content @ Bulbshare

    Nina hosts Bulbshare's webinars, leading discussion on research, tech, and consumer trends.

  • Guest speaker
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    Juan Planillo Bulbshare @ Head of Product

    As Head of Product at Bulbshare, Juan is at the bleeding edge of AI development.

  • Guest speaker
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    Emma Whale Head of Insights, Savoury @ Premier Foods

    Emma is the Head of Insights in the Savoury division of Premier Foods, with extensive insight experience at a number of leading brands.

  • Guest speaker
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    Amone Redelinghuys Associate Research Director @ Bulbshare

    Amoné is a passionate researcher with a drive for discovering innovative approaches to consumer insights.

Greenbook

The Future of Insights

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