About this event
Consumers are living their lives on camera, making video research, in-depth interviews (IDIs), and consumer immersions feel like an increasingly intuitive choice for researchers. Video puts a face to a name, getting clients closer to their customers’ lives for a deeper understanding of behaviors and attitudes.
With new developments in AI, what used to take hours and hours of video research can now be analyzed in a matter of seconds — surfacing more meaningful insights quickly, and changing the way researchers do their jobs.
Join Greenbook, Bulbshare, and Premier Foods for a free webinar on Thursday, January 25, 2024 at 11 am ET to explore a new frontier of video research, supercharged with AI analysis. Through an exclusive look at a case study with Bulbshare and Premier Foods, you’ll learn more about injecting consumer truths with a variety of video techniques and learn how to master AI companionship to develop discussion guides, interview transcripts, keyword analysis, and ready-to-use reports.
What You’ll Learn
Hosted by
Nina hosts Bulbshare's webinars, leading discussion on research, tech, and consumer trends.
As Head of Product at Bulbshare, Juan is at the bleeding edge of AI development.
Emma is the Head of Insights in the Savoury division of Premier Foods, with extensive insight experience at a number of leading brands.
Amoné is a passionate researcher with a drive for discovering innovative approaches to consumer insights.