Yodel Mobile invites you to their event

The retention blueprint: Inside the strategies of high-performing apps

About this event

The retention blueprint: Inside the strategies of high-performing apps

You’ve worked hard to acquire users - but how do you keep them coming back?

Join Yodel Mobile and Customer.io on 21st August for a practical, insight-packed session exploring how top-performing apps build sticky, scalable retention strategies that work.

With iOS churn at 96.3%, and Android even higher, app retention isn’t just important, it’s critical. In this live session, our app growth experts will break down the strategies today’s most successful apps use to reduce churn, deepen engagement, and turn new users into loyal ones.

You’ll learn:

  • Why churn rates are climbing, and what to do about it
  • The most common post-install pitfalls (and how to avoid them)
  • How to use behavioural data and automation to drive long-term retention
  • A proven, step-by-step framework to build your own high-performing engagement strategy

We’ll also wrap up with a live Q&A - so bring your questions or submit them when you register.

See you there!

Hosted by

  • Team member
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    Stephen Cooper Account Manager @ Yodel Mobile

    Stephen helps apps reach their full potential through a mix of data-driven strategy, creativity, and a deep understanding of the mobile ecosystem. His experience spans the full marketing funnel, from acquisition to retention, giving a holistic view of how to drive sustainable growth.

  • Guest speaker
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    Naomi West Senior Product Marketer @ Customer.io

    Naomi West is an award-winning email and lifecycle marketer who is passionate about public speaking, email accessibility, and making HTML & CSS less daunting to work with. She has worked with over 25 different email-sending platforms and in industries ranging from e-commerce to SaaS. Currently, she works at Customer.io, focusing on product marketing related to all things content creation.

  • Team member
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    Arazoo Kadir Agency Growth Director @ Yodel Mobile

    As Agency Growth Director at Yodel Mobile, I drive business expansion, forge partnerships with global brands, and shape revenue strategy. With nearly a decade of experience in mobile marketing, I’m focused on scaling Yodel Mobile’s impact in the app marketing space.

Yodel Mobile

The Leading App Marketing Agency

Yodel Mobile by NP Digital is the leading app marketing agency providing App Store Optimisation, User Acquisiton, Mobile Consultancy, and Creative Studio services for mobile apps. Awarded App Marketing Agency of the Year 2024 they have launched and scaled over 1000 apps for leading clients.