Choosing the right keywords for your animal welfare Google Ads campaign

Want to attract more paws to your cause? 🐾

Crafting the perfect Google Ads campaign for animal welfare isn’t just about reaching people—it’s about reaching the right people. The secret? Nailing your keyword strategy. Whether you’re aiming to drive adoptions, bring in donations, or build awareness, your keywords are the foundation for success.

Join us to learn how to pick search terms that not only boost your clicks but also spark meaningful action. Let’s turn your Google Ad Grant into a game-changer for your mission!

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In this workshop, you'll explore:

🐈 Different keyword types and how to conduct keyword research

🐈 How to ensure your landing pages can support your advertising efforts

🐈 Tools in the Google Ad Grant account to analyze results

Don’t miss this opportunity to elevate your nonprofit’s digital presence!

📢 About the speaker 📢

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than seven years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.