About this event
If you've been following the latest developments in the world of AI, you’ve undoubtedly heard about ChatGPT and the generative AI revolution. The question for most insights pros is: what does this new era of conversational AI and technology actually mean for the future of market research?
The exciting news is that generative AI has the potential to be a game-changer for the way we conduct consumer research by providing a more efficient and accurate means of collecting and analyzing data. But you’ll need to invest time in learning how to use this technology most effectively to steer clear of novice pitfalls and reap the benefits.
Join Lenny Murphy, GreenBook’s Chief Advisor for Insights and Development for a free webinar on Tuesday, April 11th at 11 am ET where he’ll be joined by a panel of industry experts from Yabble, Lucy AI, Remesh, and QuestionPro who are leading the charge in exploring the potential of AI in market research and insights.
During their discussion, you’ll get a unique glimpse at what generative AI is truly capable of, explore practical implementations of several forms of generative AI across the insights industry, and learn how this advancement of technology can help you take your research practice to the next level.
Hosted by
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Guest speaker
Kathryn Topp CEO & Founder @ YabbleG
A relentless innovator with a passion for problem-solving, Kathryn Topp is an award-winning researcher with more than 20 years of experience and founder of Yabble – a suite of AI-powered insights tools built specifically for market researchers. During her career, Kathryn has gained a wealth of experience at the world’s leading insights houses and with some of the globe’s biggest names, developing a deep understanding of brands and agencies’ data needs plus delving into what the future of research and insights could look like. Kathryn alongside Co-Founder Rachel O’Shea created Yabble as a way of helping to free up researchers’ and their teams to spend less time on the manual work and more time adding value through their human insights. The Yabble suite of market research tools leverage generative AI built on Open AI’s GPT-3 technology to help optimize researchers current methodologies and analysis; freeing them and their teams up to focus on extracting the critical insights.
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Guest speaker
Gary Ellis Co-founder and CEO @ remeshG
Gary Ellis is the Co-founder and CEO of Remesh, an AI platform that collects and analyzes open-ended data efficiently, empowering insights professionals to tackle research projects confidently. For nearly a decade, Gary has led the revenue and operations teams, and now as CEO, his vision is to make qualitative research more accessible through technology. Previously a political operative, Gary worked on notable political campaigns, including Sherrod Brown's 2012 senate re-election campaign. He graduated with a political science degree from the University of Rochester.
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Guest speaker
Vivek Bhaskaran Founder @ QuestionProG
Vivek Bhaskaran is the founding member and Executive Chairman of QuestionPro, one of the industry's leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry. He has played a pivotal role in QuestionPro's journey. In 2008, QuestionPro made Inc. magazine's list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers. Vivek completed his primary education in India before moving to Russia and then US. He holds a Bachelor's Degree in Computer Science from Brigham Young University, Utah.
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Guest speaker
Lenny Murphy Executive Editor & Producer @ GreenBookG
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry.
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Guest speaker
Scott Litman Managing Partner @ LucyG
Scott is an entrepreneur in search of new ways technology can advance the mission of organizations. He has a long history of building businesses that help Fortune 1000s take advantage of cutting-edge digital transformation.
