CPG Insights: 5 Behavioral Dimensions to Prepare for in 2022

If you re-evaluated your work/life balance, re-prioritized your mental health, or simply re-committed to daily rituals for a sense of normalcy during the pandemic, you’re part of the global majority.

In fact, according to Streetbees consumer behavior intelligence, more than 50% of global consumers made adjustments to their self-care routines and changed their social habits over the past two years. Naturally, those same people have also begun experimenting with new products to align with their new post-pandemic lifestyles. 

For consumer product goods (CPG) companies, these quick pivots in behaviors can be difficult to navigate, but if you play your cards right, they also present a powerful opportunity to harness emotional insights for profitable brand growth.

Join Vatsala Rathore, Executive Deployment Strategist at Streetbees, for an enlightening session about how to win in 2022’s new consumer landscape. You’ll take a deep dive into the five exciting growth opportunities revealed in Streetbees data dashboards, explore how major brands like Heineken and Unilever have evolved to meet customer needs and demands, and uncover practical solutions to bridge the gap between what your customers used to want and what they expect from your brand now.

3 Crucial Takeaways:

• Behavioral Insights: Uncover the 5 behavioral dimensions that will shape CPG brands in 2022 and beyond
• Strategic Opportunities: Learn how to insert new consumer rituals, habits, and heuristics into your product development strategies
• Actionable Tips: Discover how to unearth elusive human insights that can help you inject more joy and humanity into your NPD process