How to Incorporate Feedback from Facebook, Instagram, and Twitter into Your CX Strategy

Social Media. 📱

It’s already an integral part of the customer experience. Whether customers have a positive or negative experience, they’re using social media to talk about your products and services.🗣️

Whilst surveys and app stores might still be a great way of collecting feedback, there’s a real untapped goldmine of customer insights to be found on platforms like Facebook, Instagram, and Twitter. 💡

So how should you approach analysing social media data? Are social channels really just for marketers? And how do you cut through the noise of large volumes of social mentions? 💭

Hear from Natalia Dwórznik, Head of Product Marketing at Chattermill and Dana Alvarenga, VP Customer Marketing at SlapFive, as they discuss how CX leaders can bring the power of social media to their VOC programs.

You’ll also learn:

• The state of Play with Social Media Feedback and why it matters
• Why CX, CS, and Product leaders should be analysing social media data 💥
• How to find actionable insights amidst all the social noise 📈
• How Chattermill can help you improve your CX through through analysing your social channels 🙌