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The Magic of the In-Between: How to Navigate Mid-Level Donors

About this event

The Sweetness of the Sweet Spot!

Fundraising is one of the most important components of running a successful nonprofit organization. Mid-Level fundraising carries a certain complexity in comparison to its counterparts, as one must combine high and low-level strategizing. Join us as we sit down with some industry experts and address how nonprofits can boost their fundraising efforts for mid-level donors.

Meet the Panelists

Jeff Schreifels, Principal at Veritus Group

For more than 32 years, Jeff has been developing, planning, and executing strategic fundraising and marketing programs.

He’s served as Development Director at several nonprofits and was Senior Strategy Director at The Domain Group, where he helped to develop record-setting fundraising programs for the agency’s largest clients in addition to serving the community in a variety of charities.

Jeff is now Principal at Veritus Group and has the opportunity to partner with non-profit organizations around the world in their mid-level and major gifts programs.

Barbara O’Reilly, Founder & Principal at Windmill Hill Consulting

Barbara O’Reilly, CFRE brings to her clients thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University, and the American Red Cross. Her firm, Windmill Hill Consulting, helps non-profit organizations peel back the layers and develop a fundraising strategy to build effective donor relationships and catapult their revenue. She is the past president of the AFP Washington Metro Chapter.

Brian Lacy, CEO & Data Consultant at NPO Info

Brian Lacy is a Data Consultant at NPO Info and is the principal of Brian Lacy and Associates, a fundraising and data services firm with more than 30 years of experience that provides leading industry resources and veteran talent to maximize opportunities across the giving spectrum. With Expertise in the North American market and connections across the philanthropic landscape, he and his team have worked from higher education to health care to religious and community charities and has created fundraising programs regardless of the size of team or budget. From annual giving solutions to major and principal giving strategies, they have helped more than 400 non-profits raise more than $1 Billion in philanthropic support.

What will be discussed?

  • What are common challenges nonprofits face when aiming for mid-level donors, and how to overcome them?
  • Why should nonprofits continue targeting mid-level donors rather than just concentrating on high-level donors?
  • What disadvantages come with mid-level donor fundraising?

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about mid-level fundraising, members of nonprofit development teams and those focused on fundraising will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
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    Barbara O'Reilly Founder and Principal @ Windmill Hill Consulting

  • Team member
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    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Guest speaker
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    Jeff Schreifels Principal @ Veritus Group

  • Team member
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    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    G
    Brian Lacy Data Consultant @ NPOInfo

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NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.