Evolving Donor Expectations: Understanding Social Giving and Matching Gifts, hosted by Double the Donation and OneCause

As donor expectations continue to evolve, social giving–giving through fundraising events, peer-to-peer campaigns, and giving days–continues to be an important fundraising strategy. If you want to attract these social donors, you might be wondering: just what motivates them? How can matching gifts empower these donors and simultaneously elevate your fundraising efforts?

Join us for this webinar as OneCause shares their research on social giving and how the social giving experience has evolved over the years. The findings include unique insights on matching gifts and workplace giving. Double the Donation will unpack those findings and apply the insights.

Throughout the webinar, we will discuss:

• Social giving trends and key findings from the 2022 Giving Experience Research Study
• What motivates social donors to give
• How matching gifts apply to social giving
• How to market matching gifts to different generations

By the end of the session, you will have a better understanding of social donors and how matching gifts can enhance their giving experience.

If you are unable to attend the live presentation, you can register to receive a replay video sent directly to your inbox. We look forward to connecting with you soon!