How to Get Mentioned by AI: The Language & SEO Playbook

AI engines are already multilingual. Over 50% of Query Fan-Out requests are generated in English for a French Prompt.

Which languages should you activate, what really works to appear in AI-generated answers, and how do you measure impact?

AI-powered search is no longer a future trend, it’s already reshaping how brands are discovered, cited, and recommended across languages. LLMs don’t rank pages. They fan out queries, retrieve sources in multiple languages, and synthesize answers. If your brand isn’t selected by AI systems, you don’t exist, even if you rank #1 on Google.

The data is clear:

Over 60% of AI-generated answers cite multiple domains, favoring authority and brand mentions over rankings

(Ahrefs, AI Brand Visibility Factors, 75,000 brands, 2025)

For non-English queries, AI systems still retrieve English sources in most cases: 56.96% of French prompts trigger at least one English query, rising to 61.6% with two queries

(Meteoria, Mastering GEO, Study on 50,000 prompts, 2026)

So: which languages really matter? When is local-language content decisive? And how do you activate the right languages, authority signals, and content to be mentioned by AI?

This webinar brings together SEO, AI visibility, and multilingual activation expertise.

Co-hosted by Julien Bismuth (Getfluence), Eugène Ernoult (Weglot), and a marketing or SEO lead from Ahrefs, it connects GEO strategy, language activation at scale, and real AI visibility data. You’ll learn how to prioritize languages, what truly drives AI mentions, and how to directly influence AI-generated answers.