Building your LinkedIn personal power brand 2023

Proposed session overview

Personal branding is nothing new, but the way in which subject matter experts – and everyone else in-between – are leveraging social media to do this, is new. Get it right and it can drive tremendous benefits to not only the individual, but the business they work for too. Get it wrong, however, and they can irritate, annoy and antagonise the very people they should be connecting with.  

So, what are the business benefits of doing this, and what strategies should those in your team take in order to succeed in this highly competitive and nuanced space?

In this practical session aimed at both B2B and B2C markets, we explore;

• How building your team’s personal brands can directly benefit your broader business objectives
• The business case for both B2B and B2C brands to start this journey
• Strategies to build your team’s online influence
• The key role LinkedIn plays in this
• How to map out a personal brand ‘strategy on a page’
• Engagement hacks and pro tips to get started
• How to measure success