Quantifying & Optimizing Sponsorship Value: How Brands Are Using Data to Drive Better Business Outcomes

Wednesday, June 16 | 12:30 PM ET

Quantifying & Optimizing Sponsorship Value: How Brands Are Using Data to Drive Better Business Outcomes

The digitization of sponsorships has dramatically shifted how brands can measure and maximize their sponsorship investments across multiple channels. Join representatives from American Family Insurance, rEvolution and Relo Metrics on June 16 at 12:30 p.m. ET as they discuss how forward-thinking brands are taking a proactive approach to measurement and optimization. You’ll learn about:

• How data is helping brands drive more value throughout their partnerships and hold rights holder partners accountable
• The technologies that are enabling them to take an active role in management and optimization
• The role data plays in helping brands quickly adjust sponsorship activation strategies

Featured speakers

Anna Pope has over 15 years of experience in leading sponsorship and media partnerships for American Family Insurance. As the Partnership Manager, she is responsible for the strategic oversight of the sports and entertainment partnership portfolio, including partnerships with the Green Bay Packers, Seattle Seahawks, Atlanta Falcons, Indianapolis Colts, University of Wisconsin Athletics, High School Slam & 3 Point Championship, Summerfest World Music Festival, and new this year the naming rights partnership of American Family Field, home of the Milwaukee Brewers. Anna takes tremendous pride in leading her team and agency partners to execute authentic, consumer first experiences, all while focusing on measurable business results.

Jenny Swaim is the Associate Director at rEvolution and leads the Analytics & Insights function. In this role, she spearheads sports and entertainment market research, data-informed sponsorship consulting, partnership valuation and measurement. Without fail, she delivers premium data-driven strategic counseling, equipping clients with the right information to make well-informed decisions for their specific brand.

Chris Mike has built a long, successful career in sports marketing and marketing technology. After spending his early years working for several notable West Coast advertising agencies, Chris went on to lead marketing communications for Electronic Arts. During that time, he helped to make EA SPORTS the undisputed leader in sports video games. Following this, Chris spent a number of years leading the marketing teams at Nike and Converse. More recently, Chris has held executive-level business development roles for a number of marketing technology startups. Chris now heads up the global brand sales team at Relo Metrics. His favorite sports teams are the Blazers, Cubs, and the Steelers.

Registration is free. All registrants will receive a link to watch the recording once the session concludes.

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