About this event
Join Dr. Larry Loewen and Dr. Brian Albery as they break down the strategic difference between content and broadcast and why radio still holds a powerful edge for chiropractors looking to dominate their local market.
In this session, you’ll learn:
- Why broadcast confers authority while content competes for attention
- How repetition, scheduling, and professionalism accelerate trust
- The psychology of the “contemplator” listener and why they convert
- How geographic authority drives practice growth
- Practical ways to start small with 5-, 10-, or 15-minute weekly segments
- How to overcome common objections like “radio is dying” or “it’s too expensive”
Plus: A ChiroTalk Tip & Trick and a quick reminder on our newest ChiroSpring features
