About this event
Wednesday, August 14 | 12:30 PM ET
Healthy Returns: Examining the Sports Industry’s integration with Healthcare Partners, presented by Playbook for Health
What we will discuss:
- How sport teams and leagues are approaching the growing market for healthcare sponsorships
- The unique elements of sports-based healthcare sponsorships, including
- Community and health education
- Cause marketing
- A blend of social responsibility and business growth
- Case studies demonstrating successful sports-based healthcare sponsorships
- How healthcare-focused sports technologies can create synergies between athlete performance and commercial teams
Who should attend:
- Team and league representatives working with healthcare-based sponsors or looking to work with healthcare-based sponsors
- Athlete performance professionals working with teams, at both the professional and collegiate level
- Agencies working with healthcare brands in sports or looking to be involved in sports
Featured Speakers:
Nana-Yaw Asamoah | Chief Commercial Officer, AMBSE
Scott D. Boden, MD | Chief Strategy Officer, Emory Healthcare and Woodruff Health Services Center & Professor and Chair, Department of Orthopedics, Emory University School of Medicine
Jeff Sofka | Founder & CEO, Playbook for Health
Registration is free. All registrants will receive a recording of the webinar following the event.
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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.
Hosted by
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Guest speaker
Dr. Scott Boden Chief Strategy Officer @ Emory HealthcareG
Dr. Boden joined Emory in 1992 as an Orthopedic spine surgeon and clinician scientist starting both a translational and clinical research program. Dr. Boden is currently a tenured Professor of Orthopedics Surgery at the Emory University School of Medicine and serves as the Chief Strategy Officer for the Healthcare System and The Woodruff Health Science Center as well as Chair of the Department of Orthopedic Surgery, Director of the Emory Orthopedics & Spine Center.
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Guest speaker
Nana-Yaw Asamoah Chief Commercial Officer @ AMB Sports and EntertainmentG
Nana-Yaw Asamoah serves as the chief commercial officer for AMB Sports and Entertainment, the parent company of the NFL’s Atlanta Falcons, Atlanta United of MLS, Atlanta Drive of TGL, and the award-winning Mercedes-Benz Stadium. Nana-Yaw is a strategy, business development, integrated marketing partnerships and negotiation expert focused on leveraging the power of sports, entertainment, and human connection to drive revenue through custom and meaningful sports marketing platforms. A 17-year veteran within the industry, Nana-Yaw has served professional sports leagues and teams with a successful track record of creating and executing best in class partnerships.
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Team member
Dan Kaufman Managing Director, Sports Technology @ Sports Business JournalT
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Guest speaker
Jeff Sofka Founder and CEO @ Playbook for HealthG
Jeff Sofka is Founder and CEO of Playbook for Health, a marketing agency focused exclusively on helping leading healthcare systems develop strategies, negotiate, activate and measure the performance of their sports marketing partnerships. Jeff’s experience at the NFL, Live Nation and New York City Marketing, along with marketing leadership roles major academic hospital systems, has helped Playbook’s clients leverage value from their partnerships with sports teams, music venues, consumer product companies and lifestyle brands.
Sports Business Journal
Be Where the Sports Industry is Every DaySports Business Journal (SBJ) sits at the epicenter of the sports industry. SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships.
