From Mandate to Meaningful: Building a PROMs Programme That Actually Works

Thursday, 9th July 2026

• 7:00am British Summer Time (BST)
• 9:00am Arabia Standard Time (AST)
• 10:00am Gulf Standard Time (GST)
• 4:00pm Australian Eastern Standard Time (AEST)

From Mandate to Meaningful: Building a PROMs Programme That Actually Works

Are your PROMs efforts delivering real value — or just ticking a compliance box?

Patient-Reported Outcome Measures are rapidly becoming central to healthcare quality in the UAE. As the Department of Health (DoH) and Dubai Health Authority (DHA) advance Value-Based Healthcare (VBHC) initiatives and introduce new PROMs requirements, the focus is shifting from measuring activity to understanding outcomes that matter to patients.

When implemented well, PROMs provide powerful patient intelligence — supporting better clinical decisions, meaningful quality improvement, and genuinely patient-centred care. Their importance is gaining global recognition too: Newsweek and Statista now incorporate patient-reported outcomes into their World's Best Hospitals rankings.

But the gap between mandate and meaningful programme is wide. Most organisations struggle to bridge it.

This practical webinar is designed for healthcare leaders responsible for quality, patient experience, clinical outcomes, and organisational transformation. In this session, we'll explore:

• The DoH mandates and centre of excellence opportunity – what's required and what's at stake.
• What PROMs actually are (and what they're not)
• The stakeholder challenge – why many programmes underdeliver
• What great looks like – the foundations of a successful PROMs programme
• A practical roadmap – from decision to go-live
• Common pitfalls and how to avoid them
• Live Q&A with PROMs implementation experts

You'll leave with practical guidance to build a PROMs programme that delivers real value — for patients, clinicians, and your organisation.