The Content Marketing Association invites you to their event

How to generate more business with email marketing

About this event

If a customer has signed up to your newsletter or subscribed to your updates, you have an incredible opportunity to build a relationship with them and take them on a customised journey. Are you capitalising on that opportunity? Or, are your email campaigns just an output that aren’t providing any real return?

Email marketing should play an important role in your wider business strategy and is a unique channel for updating your customers, keeping them engaged, and nurturing them on their journey to enquire or purchase. 

In this webinar, SocialB will start by focusing on how you can get people interested enough in the first place to subscribe or sign up to your newsletter. 

We will highlight the key metrics that will enable you to improve your emails, keeping your customers engaged and inspired while driving your enquiries and sales forward. 

We will also demonstrate how you can create a great experience for your customers along the way rather than tempting them to unsubscribe!

Webinar content

  • Key features of an email marketing strategy 
  • Tactics to encourage customers/prospects to sign up to your emails
  • Setting specific goals and KPIs that you can track and measure
  • Mapping the journey for your customers through email that leads them to enquire or purchase
  • Improving open and click through rates with A/B testing

Presenter: Lynsey Sweales, CEO, SocialB

Hosted by

  • Guest speaker
    G
    Lynsey Sweales

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print