About this event
For Taskforce Talks #11, we are joined by Wijnand Meijer, co-founder of TrueClicks and one of the thought leaders in PPC with almost 20 years of experience in the industry.
Together, we will dive into one of the most important inputs we give Smart Bidding: targets. How should they actually be determined? Where does target setting go wrong? And what happens when campaigns are simultaneously constrained by both a target and a limited budget?
The timing couldn't be better. From August 17, Google is changing how Smart Bidding handles budget-constrained campaigns, making it the perfect moment to challenge some of the established practices around targets and bidding.
Rather than another presentation, this Taskforce Talks will be an open discussion. We will pick Wijnand's brain, bring our own experiences from managing and auditing Google Ads accounts to the table and discuss where Smart Bidding strategies can be improved.
Join us on Tuesday, August 18 at 15:00 CEST for 30–45 minutes of PPC discussion, practical insights and almost two decades of experience.
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