[Strategy session] Conquer Cyber Weekend with a data-driven sending strategy (for small/midsize businesses)

About this event: [Strategy session] A thought provoking session where you'll learn industry best practices to inspire your future marketing strategies

Event description: Are you looking to improve your Cyber Weekend sending strategy but don’t know where to start? This session will get you back on track and show you how to tie the loose threads of last year’s email and SMS data together into a plan you can count on this year. We’ll help you turn your insights into actionable steps, so you can approach the biggest shopping event of the year with confidence.

Attend this training if: You are an email marketer or a marketing manager at a small or midsize business who has access to Cyber Weekend 2021 data, but you need a little help making sense of it. You would like to gain a better understanding of sending strategy optimization tactics, in order to level up your strategy for this year’s Cyber Weekend.

Doesn't sound like you? Check out our entrepreneur and large business offerings on the same topic.

In this session, we will: Learn how to analyze historical data so you can improve your Cyber Weekend sending strategy.

Session requirements:

• Access to your brand’s performance data for Cyber Weekend 2021.

Tips for success:

• Come with a high-level understanding of how your email (and SMS if applicable) sending strategies performed last year.