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About this event
Research teams are at a turning point. Some are broadening their scope, influencing decisions earlier, and securing greater investment. Others are being pulled into faster cycles with less clarity and more pressure.
Qualtrics’ 2026 Market Research trends report outlines four shifts redefining what high-performing research teams look like today. From AI agents that broaden access to insight while repositioning experts as strategists, to the move away from scattered AI tools toward integrated research platforms, the findings highlight a widening divide between teams building modern research systems and those operating within legacy structures.
This session is designed to help you determine where your team sits on that spectrum. You’ll examine what’s driving the gap, what leaders are doing differently, and what it takes to secure a stronger role in innovation and strategy as expectations continue to rise.
What You’ll Learn:
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With over 15 years of experience in the research and data industry, I am the Head of EMEA Delivery at Qualtrics, where I oversee the delivery of market research solutions for our clients across EMEA. I have a degree in statistics from University College Dublin, and I leverage my communication and STEM skills to ensure high-quality and timely delivery of projects, as well as to manage and develop a diverse and talented team of research professionals. I have a passion for innovation and operations, and I have previously worked as a Strategic Innovation and Operations Director at Kantar Worldpanel, where I led the design and implementation of new processes and tools to optimize the efficiency and effectiveness of the research operations.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
