Empowering the Future: How Brands Can Drive Girls' Participation in Sports

Wednesday, September 27 | 12:30 PM ET

Empowering the Future: How Brands Can Drive Girls' Participation in Sports

What we will cover:

· Boys’ vs girls’ sports participation data

· Key factors that affect participation rates

· How brands can get involved to meaningfully support girls in sports

· Empowering players and leagues through sponsorship

· Changing the cultural conversation around girls and women in sports

Who should attend:

· Brands looking to invest in girls’ sports

· Agencies planning sponsorships and brand activations

Featured Speakers (More speakers to be announced):

Nicole McCormack | SVP Brand Solutions, TeamSnap: Nicole McCormack is currently SVP/General Manager of Brand Solutions at TeamSnap. In this role, Nicole is leading the team into the next phase of growth, leveraging TeamSnap’s unique opportunity as the largest distribution channel for youth sports parents. TeamSnap offers brands innovative new ways to connect with passionate youth sports audiences from across the globe, while offering sponsorship opportunities that impact the lives of millions of youth athletes each year and also provide much needed funding to thousands of youth sports organizations.

Patrick O’Keefe | Vice President, Integrated Marketing Communications, e.l.f. Beauty: A true digital and experiential disruptor, Patrick has spent nearly 20 years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019 as Vice President, Integrated Marketing Communications, where he brought his deep expertise to the organization. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers.

Danette Leighton | CEO, Women's Sports Foundation (WSF): Danette Leighton serves as CEO of the Women’s Sports Foundation (WSF), founded in 1974 by Billie Jean King to strengthen and expand participation and leadership opportunities through research, advocacy, community programming and a wide variety of collaborative partnerships. Leighton joined WSF in 2022 as the seventh CEO in the organization’s history, annually serving millions of girls and women to improve access and equity across all sports as fierce advocates of Title IX. By Title IX’s 50th Anniversary in June of 2022, WSF will have invested over $100 million to expand access and opportunities for girls and women in sports.

Bill Moseley | Director of Sponsorships & Experiential Marketing, AT&T: As Director of AT&T Sponsorships & Experiential Marketing, Bill works to create lasting connections between AT&T and the people and businesses that we interact with every day. Bill has been in his current role since 2006 and with the company since 1998. In addition, Bill and his team are responsible for supporting AT&T Business and FirstNet sponsorship investments.

Registration is free. All registrants will receive a recording of the webinar following the event.

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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.