Get Recommended by LLMs: HubSpot's AEO Playbook for B2B

Your buyers ask ChatGPT which tool to pick. If it doesn’t name you, you’re off the shortlist. Learn HubSpot’s AEO playbook with Molly Hocutt.

You may already see the signs. Organic traffic slips while your rankings hold. Your CEO asks what ChatGPT says about your brand. A prospect tells you an AI answer sent them to a competitor. HubSpot sees it across its customers, whose organic traffic fell 27% in a year. We see it at La Growth Machine too. About 1 in 5 of our new users found us through an AI assistant. Fewer than 1 in 20 came straight from a link in the answer.

Answer engine optimization (AEO) is how you get AI to recommend your brand. Molly, Senior AEO Strategist at HubSpot, shows how HubSpot does it. Then we show how to reuse that work to start better outbound conversations.

Who it’s for: B2B marketing, content, SEO and demand gen teams who can’t afford to be invisible in AI answers. No technical background needed.

What you’ll learn

1. Where your buyers’ shortlist gets built now, and why visibility no longer means clicks
2. How AI engines decide which brand to recommend, and how AEO differs from SEO
3. What HubSpot does on and off its own site to get cited, including why YouTube matters
4. How to check where you stand today, with a simple AI visibility scorecard
5. How to turn your buyers’ AI questions into outbound openers that get replies

Leave with a plan (live attendees only)

• Molly’s AEO action plan, ready to apply to your brand
• A template to turn your buyers’ AI questions into outbound openers
• 30-day free access to La Growth Machine

Can’t make it live? Register anyway to get the replay.