About this event
How do beauty brands leverage the Metaverse from EAST to WEST?
The lucrative potential of virtual beauty products, the complexities of crypto transactions, and the sustainable and social challenges surrounding the Metaverse must be front of mind as innovation in this fragmented space evolves.
Beauty Brands continues to test and learn with a clear sense of values, brand awareness, and experiences. While, on the other hand, some more international newcomers tech companies such as Decentraland, Roblox are seeing the potential that this new space represents and are looking for innovative ways to enter it.
Meta wind is also blowing to the East, and has developed into a new look with distinctive Chinese characteristics: crypto-free, speculation banned, driven by homegrown tech giants such as Alibaba, Tencent, etc. Tempted by the restricted yet lucrative field, beauty brands including Estée Lauder, and L'Oréal Paris in China are tapping diverse territories to flourish on the ever-changing meta landscape.
In this webinar, we will introduce you to the specificities of the Metaverse in both the western & eastern worlds, and review the best practices for brands in the Metaverse. Join us for the webinar and learn how beauty brands leverage the Metaverse on a global scale.
Webinar Agenda
I. Introduction about the specificities of Metaverse in the western and eastern world
II. 3 trends on Metaverse in the beauty industry
- Gamification
- Mixed Reality Shopping
- Metaverse Item
III. Brand’s initiatives & Best Practices
Register now to find out more!
Hosted by
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Guest speaker
Vadim Wichmann General Manager @ WITH GenevaG
With several years of experience in digital, Vadim Wichmann is leading WITH Geneva addressing Metaverse & Web3 expertise for all international companies. Vadim has always been curious about innovations and new technologies, he started in mobile data and advertising at Havas, and then explored the new eRetail era and eCommerce marketing at WPP.
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Guest speaker
Manon Hu Business Lead Asia @ WITH ParisG
For the past 5 years, Manon has created and managed two offices between Paris and Shanghai to support luxury brands’ strategic decision-making and accelerate their speed-to-market with data intelligence & Asia expertise. Before that, she worked in Shanghai Marketing positions at well-known fashion brands Gucci and Burberry.
WITH PARIS
We are the dots.WITH is a digital partner of a new kind based in Paris & Madrid.
In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.
