About this event
The Digital Media Review, supported by Google News Initiative, began with a shared view by its founders, Poool and Le GESTE (French publishers Association). We observed that optimizing online subscription strategies necessarily requires multiple tests and performance measurements. Given this, allowing publishers to benchmark themselves against key indicators, shared by others in the industry, allows for more optimal business decisions to be made.
The Digital Media Review was first published at the end of 2019. Fast forward a year and, every trimester, more than 75 French publishers receive a report based around premium (paid) content and online subscriptions. This allows each content-producer to benchmark themselves against market averages as well as subsections within the industry (e.g. magazines, local daily newspapers,...).
4 publications later and it’s high time for a look back over the Digital Media Review so far. It’s been 12 months of analyzing data (anonymously of course) from more than 75 publishers, allowing us to understand the key factors needed to succeed in converting an anonymous user into a subscriber.
For this webinar, we’d like to share 10 insights that we uncovered thanks to the DMR, relating to paid content and gaining subscribers. These include:
- On average, what percentage of a publisher’s website is premium content?
- How does the visibility of paid content on a publishers’ site impact conversion rates?
- How does a reader behave before subscribing?
- Are there differences in the conversion rates on mobiles compared to desktop?
- What about differences amongst different types of publishers?
What’s more, for each insight, we’ve shared tips and concrete actions that can be put in place to improve subscriber acquisition. Your time is precious, so we’ve made sure that this 30-minute webinar is the most insightful and valuable as possible for your business.
Come to talk with Stephane Pere, CRO @ Poool, and Rob Wescott, Head of US Sales @Poool.
Poool
The Membership & Subscription Suite.Poool provides digital publishers with the tools, expertise and inspiration needed to succeed in their membership and subscription strategies.
