From Lead to Revenue: Turn Cold Lists into Deals with The Swarm, Warmly & Yalc

You can rebuild your lead list, rework your outreach campaign, and still lose the deal after a lead replies. A sales pipeline leaks in three places, and fixing one of them is rarely enough.

We are La Growth Machine, the outreach platform for RevOps, SalesOps and GTM Engineers, trusted by 10,000+ GTM teams.

Our Lead to Revenue series takes one leak a day, from 6 to 8 October. Each day, a partner that owns that stage joins our CEO Brice Maurin or our COO Adrien Moreau-Camard. Every session runs live for 30 minutes, as a conversation. You leave each day with one thing to change in your pipeline.

Our MCP connects the LLM you work with to La Growth Machine. Each day below comes with one of our GTM skills. Tuesday, the Won-Deal ICP Finder turns your closed-won deals into your next audience. Wednesday, the Campaign Challenger tests your draft against your best sequences. Thursday, the Reply Draft Assistant drafts an answer to every reply, for you to approve.

Each day stands on its own. Together, they take one lead from first contact to deal.

Day 1, Tuesday 6 October, 12pm EDT. Why Your Best Next Accounts Are Not in Your Sales Navigator Search, with The Swarm

With Olivier Roth, Cofounder and Chief Growth Officer at The Swarm.

Your competitor runs the same LinkedIn Sales Navigator search as you, with the same filters, and lands on the same accounts. Your best next accounts are the ones where your team already has relationship strength, warm paths and network context.

• How relationship intelligence reveals accounts your team is already unusually well positioned to reach
• What your existing customers and company network reveal about where you should go next
• How warm paths, lookalikes and intent signals work together to prioritize accounts, rather than relying on static Sales Navigator searches

The Swarm maps and scores your company's extended network, combining public and user-permissioned data. You can then pull that data via API/MCP and dozens of integrations.

Day 2, Wednesday 7 October, 12pm EDT. Why One Lead Books a Meeting and the Next Ghosts the Same Message, with Warmly

With Keegan Otter, Cofounder of Warmly (acquired by HubSpot).

Two leads receive the same outreach message. One books a call, the other never answers. It was not luck.

• How to tell a buyer who is ready from one who is still researching
• Whether the fix is the signal, the timing or the message itself
• How long a buying signal is worth acting on

Warmly puts a name on the anonymous visitors of your website and scores how close each one looks to buying, from their behavior on the site and their research elsewhere.

Day 3, Thursday 8 October, 12pm EDT. Why Most Teams Lose the Leads Who Actually Answered, with Yalc

With Othmane Khadri, Founder of Yalc, the AI go-to-market agents that run on your sales tech stack.

A lead answers. It is not a yes and it is not a no. Most teams push too hard or drop it, and either way the lead is gone.

• What to do with the leads who answered but did not book a meeting
• What actually works once the replies pile up
• How to keep the conversation on their problem, not your pitch

We can't wait to see you there.