From Lead to Revenue: Turn Cold Lists into Deals with The Swarm, Warmly & Yalc

You can rebuild your lead list, rework your outreach campaign, and still lose the deal after a lead replies. A sales pipeline leaks in three places, and fixing one of them is rarely enough.

We are La Growth Machine, the outreach platform for RevOps, SalesOps and GTM Engineers who need to build pipeline. Your multichannel sequences run in sync with the tools you already use. 10,000+ GTM teams trust us.

The Lead to Revenue series takes the three leaks one at a time, one webinar a day from 6 to 8 October. The order is the one a deal follows: find the account, get the reply, close the deal. Each day puts two experts on the same question, from two sides: a partner company that specializes in that stage, and Brice Maurin or Adrien Moreau-Camard, CEO and COO of La Growth Machine. Every session runs live for 30 minutes, as a conversation rather than a presentation. You leave each day with one thing to change at that stage of your pipeline.

Our MCP connects the LLM you work with to La Growth Machine. Each day below comes with one of our GTM skills. Tuesday, the Won-Deal ICP Finder builds your next audience from your closed-won deals. Wednesday, the Campaign Challenger benchmarks your draft against your best past sequences. Thursday, the Reply Draft Assistant sorts every reply and drafts an answer for you to approve.

The three days stand on their own. Together, they cover the entire cycle, from first contact to closed deal.

Day 1, Tuesday 6 October, 12pm EDT. Why Your Best Next Accounts Are Not in Your Sales Navigator Search, with The Swarm

With Olivier Roth, Cofounder and Chief Growth Officer at The Swarm.

Your competitor runs the same LinkedIn Sales Navigator search as you, with the same filters, and lands on the same accounts. The accounts nobody has approached yet are not in that search at all.

After this session, you know:

• Where to look for the accounts that search leaves out
• What your closed-won deals reveal about your next accounts, and why your ICP document misses it
• What your network, lookalikes and intent data each surface that a search cannot

The Swarm maps the connections your whole team already has, on LinkedIn and in your CRM. From there it finds who can introduce you to an account you have never spoken to, across 500M profiles and 50M companies.

Day 2, Wednesday 7 October, 12pm EDT. Why One Lead Books a Meeting and the Next Ghosts the Same Message, with Warmly

With Keegan Otter, Cofounder of Warmly (acquired by HubSpot).

Two leads receive the same outreach message. One books a call, the other never answers. It was not luck.

After this session, you know:

• How to tell a buyer who is ready from one who is still researching
• Whether the fix is the signal, the timing or the message itself
• How long a buying signal is worth acting on

Warmly puts a name on the anonymous visitors of your website and scores how close each one looks to buying, from their behavior on the site and their research elsewhere.

Day 3, Thursday 8 October, 12pm EDT. Why Most Teams Lose the Leads Who Actually Answered, with Yalc

With Othmane Khadri, Founder of Yalc, the AI go-to-market agents that run on your sales tech stack.

A lead answers. It is not a yes and it is not a no. Most teams push too hard or drop it, and either way the lead is gone.

After this session, you know:

• What to do with the leads who answered but did not book a meeting
• What actually works once the replies pile up
• How to keep the conversation on their problem, not your pitch

We can't wait to see you there.