About this event
You’ve got your setup in place. Structure built, formats layered, campaigns running. But what does good actually look like? And how do you optimize the engine for real growth?
Our webinar series continues, and this time Casper and Mathias are cutting straight to the one question every LinkedIn advertiser gets asked sooner or later:
“So… is this actually working?”
The answer is not that simple. Some metrics are just leading indicators. Others only matter for specific formats. And the most important ones – the signals that show true revenue impact – LinkedIn won’t give you.
Casper and Mathias will walk you through how they track the numbers that actually matter. Not vanity “engagement,” but the signals that tell you when to scale, pause, or kill a campaign. How to connect LinkedIn spend all the way to closed deals. And which traps most marketers fall into because the platform doesn’t show the full picture.
By the end, you’ll know:
That’s right, another free playbook coming your way.
Sign up now and see what works ☝
Hosted by
A B2B marketing nerd with a flair for Paid Social. Mathias has been working with many different companies both internally and externally but always with the same mindset: Pipeline and Revenue over vanity metrics.
Casper is the founder of SparkForce, a B2B marketing agency that focuses on proper marketing strategies. He has driven the company's growth from a one-man operation to a thriving team. With experience from United Fintech, Trustpilot, and Templafy.
We don’t do marketing just for the sake of it - we help B2B's grow through customized digital marketing strategies.