About this event
Today’s research methods often fall short in capturing the nuanced behaviors of today's consumers. Traditional surveys and interviews rely on recall, leaving gaps in understanding.
However, advances in AI-driven voice moderation and passive data collection are enabling a more complete, real-time view of consumer behavior.
In this panel discussion, Susan Schwallie, Global Head of Sensors, alongside Nihal Advani, Founder & CEO at QualSights, and Mitch Barns will explore the latest innovations in tech-enabled research methods and how they’re helping brands build stronger, more meaningful connections with consumers.
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Mitch Barns is an accomplished executive with over 35 years of experience in market research. He currently serves on the boards of QualSights, Kynetec, Consumer Edge, Dynata, and The Opus Group. As former CEO of Nielsen, he led the company through significant growth, earning recognition as one of Forbes’ “Most Innovative Companies” and the Wall Street Journal’s “Best Run Companies.” Prior to serving as CEO, Barns also held key leadership roles at Nielsen, including president of U.S. Media and Greater China. He began his career at Procter & Gamble in market research and brand management.
Susan is a food and beverage executive with 25+ years of insights and leadership experience in the CPG industry. She excels at translating consumer behavior into actionable growth strategies and leading high-performance teams. As head of QualSights' Smart Sensor business, she revolutionizes consumer insights by passively capturing real-time usage occasions, helping CPG brands forge stronger consumer connections. Previously, she led Circana's Food & Beverage Consumption practice, driving revenue growth through innovative services and product development. Susan is also the co-founder and co-host of 3 Squares: Dishing on the Food Industry and a founding member of The Center for Food Integrity's Trust Insights Council, where she shapes industry trends.
Nihal Advani is the Founder & CEO of QualSights, a category-defining insights technology platform that empowers brands to decode human behavior with unprecedented precision, depth, and speed. Nihal spent his teenage years as an internationally ranked tennis player but decided to pursue his passion for technology instead and began his career working for tech giants like Google and Microsoft. He combined his entrepreneurial spirit with his interest in understanding the world by launching QualSights. Nihal is now a trusted thought leader within the consumer insights community, working alongside leading Fortune 500 companies who utilize his award-winning insights platform to drive their business forward. In partnering with Nihal and QualSights, these Fortune 500 companies harness precise behavioral data to uncover hidden opportunities, build superior products, and drive growth through accelerated usage.
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