How to Run Seasonal or Event-Based Campaigns with the Google Ad Grant

Is your Ad Grant falling short during your busiest giving seasons?

We’ll walk through how to use the Ad Grant to drive attention, engagement, and support around your highest-stakes moments. Because during seasonal or event pushes, visibility isn’t optional, it’s mission-critical. We’ll get into campaign scheduling, message alignment, and how to maximize seasonal intent. Join us and make your next big push count.

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In this webinar, we'll explore:

✔️ When and how to run time-sensitive campaigns that match search behavior

✔️ Writing seasonal ad copy and picking the right keywords

✔️ Structuring campaigns for easy setup and quick pivots

✔️ Tracking what matters, and optimizing in the moment

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.