Responding to Google's new email outreach changes

How is your cold email reply rate?

I'm sure it's different from before. The spray-and-pray method of blasting mass emails to potential customers is no longer working. People are just not reading blind outreach emails anymore.

In addition to this, starting February 1st, 2024, Google and Yahoo! are banning mass email senders if they hit more than 0.3% spam rate overall. This number might seem low, but 0.3% out of every. single. email you send to a Google mail account. This means you are banned if you send just three spam mails every thousand.

Email is still one of the most effective ways to meet new customers and bring in more revenue for the team. Then, how should you navigate the new change in 2024?

Come join our exclusive webinar for B2B companies navigating the cold outreach email game in 2024. This will be an exclusive, discussion-oriented webinar.

Here’s what you’ll learn:

1. What are Google/Yahoo's new email policy? And how does it impact my business?
2. How to prepare and respond to this new policy and improve your cold email metrics
3. How Relate team can help you prospect and bring in more revenue at scale

Bonus:

• You'll receive a comprehensive cold email outreach guide and technical settings guide to avoid getting banned from Google/Yahoo.

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About Relate team

Relate (YC S22) is a simple B2B sales CRM software that helps businesses run their sales process better in one place. Relate built the entire CRM from scratch, rethinking how a CRM in 2024 should work. Backed by Y Combinator, Bass Investment, Translink, Bon Angels, and angel investors.

About speakers

Chris Chae (Linkedin) is co-founder at Relate and has previously worked at enterprise companies like IBM and Walmart, navigating how large enterprise companies transform their existing operations through digital capabilities.

Won You (Linkedin) leads GTM at Relate and has previously held sales and go-to-market roles at various companies including Axon (NASDAQ: AXON) and Comento.