About this event
Within bid-based advertising platforms, the shift to digital to overcome the drop in footfall and increased competition is leading to an even bigger investment in the market, driving higher cost-per-click, increased cost of sales, and a reduced ROAS.
E-commerce players face a pressing challenge to preserve their profitability while increasing ad budget, win product-level advertising competition and build digital revenues from offsite channels powered by a data feed.
This webinar unveils how FatFace and their digital agency NMPi, are using A/B tests on Google Shopping to optimise product attributes and get these relevant to shoppers ready to buy, drive higher impressions and clicks, and lower CPC to build a strong ROAS.
LEARNING OUTCOMES
- The importance of running A/B tests on feeds, with the right methodology.
- What to test – Product Titles, Product Types, Product Images.
- Key insights from FatFace A/B tests.
- Identify invisible products and turn them into best sellers
- Importance of aligning feed management and campaign management
Speakers:
Sami Bhasin, Head of Customer Success & Performance UK - Intelligent Reach
Steph Powell, Global Digital Marketing Manager - FatFace
Lucy Smith, Account Director - NMPi
Chloe Rigby, Editor - InternetRetailing
