About this event
The Life Science Industry is moving from “multi-channel” to “omnichannel” engagement.
Event Details:
In this FREE 60-minute Live Masterclass, our expert panel will discuss the move by the Life Science Industry from multi-channel to omnichannel engagement and take your questions on the subject.
An omnichannel ecosystem is designed to ensure all communication is not only connected but also blends together in a complementary way. It puts the customer at the centre and allows them to access and sequence content based on their personal needs, questions and preferences.
Key Learning Objective:
- How does this change affect Medical Science Liaisons (MSLs)?
- How are Healthcare Professionals (HCPs) choosing to engage with omnichannel systems for their medical enquiries?
- How will non-promotional medical information, delivered by MSLs, interconnect with digital sales materials?
- What will new omnichannel technology, AI and Big Data mean for MSLs?
- What will happen to MSL and HCP relationships?
- How will insights gleaned by an MSL integrate with digital customer data?
- And more broadly, what does the future hold for MSLs in an omnichannel world and how can you best prepare?
To see our other events, go to our website: https://lsaccessacademy.com/Events
Hosted by
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Guest speaker
Tom Hallett Managing Director @ Excel Communications (HRD) LtdG
Learn, grow, and succeed. Three things are pretty cool to do in life. Three things that we aim to do every single day at Excel Communications. Both as individuals and also in the learning programs that we deliver to our clients around the world.
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Guest speaker
Jo Bonsey Leadership & Team Development Consultant @ Xanthus Consulting LtdG
Jo brings over twenty years of experience in professional roles in blue-chip organisations, mainly within the pharmaceutical industry. Having demonstrated success in sales, customer service, technical information and training and development roles, she took responsibility for the design, set up, and subsequent management of a highly specialised, technical, customer care centre.
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Team member
Ian Chamberlain Managing Director @ Life Science Access AcademyT
Ian co-founded the Life Science Access Academy with Nigel Robbins to bring together all the best ideas in people development from more than 20 innovative specialist consultancies.
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Guest speaker
Steve Patmore Patmore Medical Affairs SpecialistG
A professional, hardworking and conscientious Medical Affairs Specialist (currently gaining experience working within project management) working within the field of medical affairs following extensive experience in sales and management with major pharmaceutical companies. A highly motivated, award-winning individual, with knowledge of both medical and commercial team management. Steve believes in creating a culture that effectively incorporates differences without eliminating them and in which people flourish individually and unite as high-performing teams. An individual who believes in supporting people to bring their best to work and life every day through discovering their strengths and an understanding of their core values. His focus is to bring the right attitude and be motivated and adaptable with an open interest in learning new skills.
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Guest speaker
Andy Riley Medical Science Liaison (Oncology) @ Eisai Europe LtdG
A biomedical sciences PhD graduate with specific expertise in oncology, biotechnology, and personalised medicine, employed currently as the lead and supporting medical science liaison in thyroid and breast cancer, respectively. Andy's role as an oncology MSL leverages a broad background knowledge, as well as strong communicative, strategic, and collaborative skillsets.
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Guest speaker
Chris Wade Associate Vice President, Strategic Solutions @ Exeevo Inc.G
Chris has dedicated over 25 years to helping life sciences companies improve their customer operations through applying technology to improving operational capabilities across the commercial domain. Since joining Dendrite in 1997, Chris has worked with leading organizations like Veeva, IMS Health and PwC Consulting in a range of strategy product management and business development roles. As AVP, Strategic Solutions at Exeevo, his focus is on building next generation customer solutions for transforming how life sciences companies deliver better customer experiences across sales, marketing and medical affairs.
Life Science Access Academy Ltd
LSAA is a truly Global Membership Community for all staff from across the Life Science sector including: commercial, clinical and financial sales teams, medics and support teams.
