About this event
The State of Craft is back with Season 4! This season is all about having conversations to learn how to best change the policies that are currently stopping craft cannabis producers in Canada from thriving. What are those policies? Read through our white paper: The Dire State of Craft Cannabis in Canada. It serves as the framework for the current season.
The first episode of season 4 features a group of Canadians that are fighting the same fight: the Canadian Cannabis Alliance. Here are their two major projects for 2025:
📑 Connecting with Policy Makers: creating templates and tools that assist you in connecting with the MP/MPP/MLA in your local jurisdictions to get the issue of Excise Tax on the table of as many offices as possible - before the next Federal election.
The Goal: mobilize the tens of thousands of people who work in the industry to educate the incoming government about our true impact and how Cannabis can support a healthy Canadian economy through tax and regulatory reform.
📣 Developing a Public Campaign; to show cannabis consumers/patients where their dollars really end up and to encourage them to shop their local, independent producers and retailers.
The Goal: mobilizing the millions of consumers and patients that have a vested interest in a healthy industry so that we can table a petition or bill for regulatory reform supported by constituents in every major riding.
The Canadian Cannabis Alliance' mission for the year is in perfect alignment with our mission for the season, so we invited them to be part of the first episode. Guest bios below.
Alannah Davis has been in the legal cannabis space since early 2018 just prior to legalization, working in the early days with a big LP in a variety of roles ranging from wholesale, product development and commercialization and process management. Her family was starting up an outdoor cannabis farm and she stepped in to help license and eventually build the brand Dabble Cannabis Co. Upon undertaking the whole operation, she realized that there are so many issues and felt compelled to work toward helping the industry accomplish its potential and bringing license holders together - eventually forming the BC and Canadian Cannabis Alliances to try to find common ground amongst all the associations - as a unified alliance.
Rachel Colic is an award winning creative and strategist with over 20 years of experience building high performance brands in emerging and disruptive industries. Her boutique strategy firm YCREATIVE has worked with founders, high growth startups and established businesses to build breakthrough brands that defy competition and create a category all their own. With clients spanning a multitude of sectors, from technology and B2B SaaS, to consumer retail and cannabis, Rachel has honed her ability to adapt strategies to new verticals, markets, communities and industries.
Jonathan Wilson is the CEO of Crystal Cure Inc., a former micro-producer of cannabis. He and team now provide regenerative agriculture solutions with maritime flair from their worm farm and facility in the lobster capital of Canada, Shediac, New Brunswick. He spent 15 years in beverage alcohol, and his both a certified sommelier and holder of his Level 4 diploma in Wine and Spirits.
What is The State of Craft?
The State of Craft is a video podcast series focused on the legal craft cannabis industry presented by CertiCraft.
The rollout of cannabis legalization in Canada has been full of ups and downs. The craft cannabis industry in particular has been immensely affected by a myriad of challenges and missteps in the years following the Cannabis Act and Cannabis Regulations.
In The State of Craft, Sami Majadla, CEO of CertiCraft, facilitates conversations with leaders in the legal craft cannabis industry to explore what is going well and what is going not so well. We'll discuss what can realistically be changed at different levels of government and industry alike to address major issues the craft cannabis sector is facing, and hopefully inspire stimulating ideas of all sorts. Every episode ends with a 15-minute live Q&A with our audience.
What is CertiCraft?
CertiCraft is a compliance software system that helps licensed cannabis producers stay on top of their regulatory requirements. CertiCraft is focused on making compliance easy and automating all reports and records and saves more time (and labour cost) than any other system available. Find out more at certicraft.com.
CertiCraft
They made it hard. We make it easy.CertiCraft is on a mission to help craft cannabis producers transition into and thrive within the new regulated market. Our flagship product is a simple compliance platform.
