The New Live Event Experience: Delivering Operational Efficiencies & Revenue Optimization

Thursday, July 21 | 12:00 PM ET

The New Live Event Experience: Delivering Operational Efficiencies & Revenue Optimization

Live events have returned in full force with higher expectations for fan experiences and greater demands from commercial partners. From day-to-day operations to business development, to creating and activating impactful brand partnerships, this discussion will provide best practices and offer examples for venue operators and their partners. Audience members will leave with actionable insights to improve operations and maximize revenue.

Featured Speakers:

Jason Oberlander, Chief Commercial Officer

Jason Oberlander is a 25-year veteran of the sports, media and entertainment industry who has focused on driving advertising, sponsorship, and partnership growth for various properties. Currently the Chief Commercial Officer at ASM Global, his charge is to build and develop B2B and B2C partnership initiatives across the company’s portfolio of 350+ stadiums, arenas, theaters, and convention centers around the world.

Charles H. Steedman, Business Development & Strategy

Charles H. (Chuck) Steedman is an industry leader in Sports & Entertainment development. He has developed and led the global strategic planning and business development process for the largest venue operator (350+ arenas, stadiums, theaters, and convention centers) in the world.

Shani Tate Ross, Vice President, Sales & Marketing

Shani Tate Ross serves as Vice President of Sales & Marketing of T-Mobile Center, the region’s award-winning arena that anchors more than $9 billion in economic investment in downtown Kansas City, Mo. Recently named to the 2022 Women in Music Top Executives List by Billboard Magazine and recognized by the National Diversity & Leadership Conference as one of the Top 50 Leaders in Entertainment, Shani establishes and oversees the successful implementation of revenue generation including corporate partnerships sales & marketing, premium experiences, digital marketing, and strategic communications.

Registration is free. All registrants will receive a recording of the webinar following the event.

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