How To Analyse and Optimise Landing Pages (Like A Pro)

When a visitor lands on your website or app you have a millisecond to grab their attention and convey your message, otherwise they are hitting the back button.

The users decision to stay or go is largely subconscious but relies on your site answering complex questions that they might have such as:

• Is this legitimate?
• Is it what I thought it was going to be?
• Why should I bother staying here and not going somewhere else? 

How do you begin to approach the task of understanding and analysing the myriad different ways in which users first experience your site in a way which means you can improve it?

With a systematic approach you can easily uncover improvements which can dramatically improve revenue.

What you will learn on the webinar:

• How and why you should adopt a systematic approach to analysis, research and ideation
• How to use advanced digital analytics to understand and prioritise your landing journeys
• How to conduct detailed heuristic analysis of your landing experiences
• How to conduct and overlay other research sources to prioritise improvements
• Case study of how this methodology improved conversion by 33% for an ecommerce retailer

Read more:

A comprehensive heuristic framework for website landing experience