About this event
Increase conversions by applying core lessons from psychology and neuroscience
Learn to understand and use digital psychology and neuroscience in conversion optimizationThis webinar will transform your perspective on what it means to apply scientific theory to practical conversion optimization.
Understanding how our brains work and how emotions guide behaviour are some of the most important and overlooked aspects of conversion optimization. In this webinar Brian and Michael will cover the top psychological design strategies that have had the most profound impact in their own careers. This webinar will transform your perspective on what it means to apply scientific theory to practical conversion optimization.
In this webinar, you'll learn:
- The differences between behavioral psychology, cognitive psychology and neuroscience
- Cognitive psychology principles of memory, perception and mental capacity
- Principles of behavioral psychology and their application in practice
- Hidden backfires that will stress your users and damage your reputation
The webinar will last about an hour and 20 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It's a place for discussions about marketing, growth and optimization.
Hosted by
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Guest speaker
Brian Culgeman Senior Behavioral Scientist @ AlterSparkBC G
He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, the annual International Conference on Persuasive Technology, and the Pentagon. Brian’s training on digital psychology, has attracted experts from Salesforce, Samsung, PayPal, Microsoft, LinkedIn, Apple, Uber, numerous governments, banks, military, and non-profit organizations.
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Guest speaker
Michael Aagaard Senior Conversion OptimizerMA G
Michael Aagaard has been a full-time CRO since 2008 and has helped companies all over the world improve their online businesses. He has worked with everything from SaaS to non-profit and has experience as an external consultant and as an in-house conversion optimizer. Michael's approach to CRO revolves around user research and consumer psychology. He is a sought-after international keynote speaker and is generally known as one of the most passionate and enthusiastic people in the industry.
