[Interactive workshop] Build your customer retention audiences for 2023

About this event: An interactive workshop is a working session where you’ll design, build, and activate features in your account by following the guidance of a Klaviyo expert.

Event description: Do you have a New Year’s resolution to build your customer retention audiences for 2023? If so- look no further! 

In this interactive workshop, you will organize your database into new leads who haven’t converted and new customers who have only purchased once. It’s cheaper to keep customers than find new ones, and after the training you will have brand new audiences that you can market to directly. You’ll even be inspired by what sort of content you can send each group.  

It’s 14x more likely to sell to an existing customer than to a net new customer, so make sure you understand who falls into what audience and how you can treat each group accordingly. 

After the training you will have built new audiences that you can market to immediately.

In this session, we will: build unique audiences that you can send marketing messages to. 

Session requirements:

• Klaviyo account
• Purchase info, either from a standard ecommerce integration or through custom events 

Tips for success:

• Log into Klaviyo ahead of time and be ready to build 
• Use a second monitor or device so you can view both the webinar and your account