“TikTok is just dance videos.” And other myths that prevent us from accessing 1 billion active users

Here’s something a lot of people don’t know (including us, until recently): TikTok has overtaken Google as the most visited web domain. The last time Google wasn’t in the lead was when Yahoo ruled the Internet, so… a while ago.

Why should this matter to b2b marketers? Besides being a heavyweight for grabbing attention? Because TikTok isn’t just an entertainment platform; it’s also a search engine. More and more people are using it to find basic information.

It’s why we’re asking Neil Cameron, TikTok’s Head of Canadian Agency Partnerships, to come talk to us.

He’ll get into topics, like:

• The B2B case for marketers
• Old beliefs about marketing – and audiences – we have to overcome to succeed on new platforms
• Examples of how “non-entertaining” brands can show up on TikTok

When? Wed Nov 30 @ 1 pm

Where? Your most comfortable chair