Powering Up Performance Max

Despite the perceived lack of control in PMax, we’ve been experimenting and found there is still a lot you can do to influence performance.

We’ll share the 4 areas where we have seen the most significant uplifts to help you focus your optimisation efforts.

They can easily be remembered with our acronym M.A.D.S (Measurement data, Audience Data, Data feed and Structural consolidation).

We’ll cover best practice setup for each of these areas and real-world case examples to show you the uplift in performance you might expect.

What you will learn:

• The different areas that influence PMax performance (M.A.D.S.)
• The best practice setup for these areas
• The uplift in performance you can expect with case examples

How to join the conversation:

We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.

Anna’s experience